A big thank you to everyone who has given us nothing but positive feed back on the new name. Why the new name and what is the meaning behind it? Some of you have asked. Well we chose the word 'Etched' and being the trendsetters we are we dropped the 'e' for aesthetic reasons and spelling words incorrectly is cool. Etched or ETCHD has a few definitions but two that stood out for us were 1. Cause to stand out or be clearly defined or visible. 2. (of an experience, image, etc.) be permanently fixed in someone's memory. "the design of our house will remain etched in the minds of all who visit it" Another aspect of the word ETCHD that we liked is the the letters T & C sit proudly together with both letters representing our two founding directors last names Thomson and Crow, hence the reason they are in black while the remaining letters are in yellow. Also as Max De Pree (CEO of Herman Miller) once said "We cannont become what we want to be by remaining what we are." Thank you again and we are looking forward to what the future holds.

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